Coremotif is a consultant company that specializes in management consulting. Too many executives focus on increasing business efficiency. Business efficiency is an essential part of management, but it does not replace strategy. By focusing only on business efficiency only but not strategy, managers have, in good faith, contributed to making the industry convergent competition-wise, instead of creating a competitive edge. This year we are introducing a workshop in strategic management, based on a recognized methodology, designed by Roger Martin at Harvard Business Review.